Women's Attitudes Towards Sexual Health & Intimate Wellness
in Perimenopause, Menopause & Beyond
Dear Reader,
Rosebud Woman is a US-based intimate and body care company inviting more reverence and joy throughout all of a woman's sensual, sexual and reproductive stages.
This survey is part of our ongoing commitment to understanding and providing solutions for a fuller, happier and healthier intimate life. We collected responses through an online survey distributed through our company, partners, membership associations and physicians.
It's clear that while our attitudes are evolving, our inner experience as women is still misrepresented, and our sexual health needs are still largely unmet. Survey respondents would like to see a more accurate expression of our sexuality in media, and a wider range of female bodies throughout a human lifecycle.
Women would like fewer surprises in understanding our biology and the phases the body goes through. Respondents would like more support in arousal and orgasm from the medical community, and for their sexual partners to understand how the female body works so that sex is more pleasurable for all people.
We hope you find something in this survey that supports more joy in your own embodiment, and/or greater understanding of the women in your life, and prompts a change in attitude and action.
Christine Marie Mason
Founder, Rosebud Woman
Intimate Health Communication
How easy is it to talk about intimate wellness?
Average score on a scale of 1-5
1 = Very Difficult · 5 = Very Easy
It's Getting Easier by Generation
Between the Early Boomers and Millennials, talking about sexuality is getting easier, although it's still considered a difficult topic across the board.
| Generation | Partner | Friend | Mom | Kids | Average |
|---|---|---|---|---|---|
| Millennials (1981-1996) | 3.80 | 3.00 | 2.10 | 3.40 | 3.01 |
| Gen X (1965-1980) | 3.30 | 2.90 | 2.30 | 3.10 | 2.93 |
| Boomer II (1955-1964) | 3.10 | 2.50 | 1.80 | 2.60 | 2.52 |
| Boomer I (1946-1954) | 3.10 | 2.30 | 1.60 | 2.40 | 2.34 |
Sexual Activity in Peri, Meno
and Post Meno Women
of respondents in perimenopause, menopause or beyond are sexually active or would like to be.
Older Women Are Much More Sexual than is Commonly Held
The Partner Gap
If they aren't having sex, the number one reason older women report isn't due to lack of desire—it's that they have no partner.
Blocks to Sexual Joy
Too Stressed to Orgasm
For more than half of respondents, the top two issues they report in the sexual arena are interconnected with how women perceive and judge their own bodies.
The Inability
to Relax
Difficulty
with Arousal
Desires for Body Representation
Body Standards Impact Pleasure
Women are dissatisfied with seeing one beauty standard represented in the media. They seek, in descending rank order:
Women's Physical Needs
Dryness and Other Vulvar Skincare Needs are Pervasive
of all respondents reported one or more vulvar skincare needs
of women in perimenopause, natural or surgically-induced menopause
Including the need for moisture, sensation, calming, arousal, firming and freshness.
Common Intimate Health Concerns are Poorly Addressed
of women are regularly impacted by UTIs, STIs, Yeast Infections, Excessive Bleeding, and Endometriosis—and are unsatisfied with available solutions.
Support Your Intimate Wellness
Rosebud Woman creates non-prescription, hormone-free and organic intimate care products to support women through every stage of life.
Shop Our CollectionAbout Rosebud Woman
Rosebud Woman is a pioneer in women's intimate wellness and body care. The company makes non-prescription, hormone-free and organic all-body and intimate care products, as well as items to support an inspired and reverent lifestyle. Through books, events and the celebrated Rose Woman podcast, the company creates conversations on women's embodiment, sexuality and self-love, so that women may stand in greater peace and power in the world.