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Rosebud Woman Shares New Study on Women’s Attitudes Towards Sexual Health and Intimate Wellness in Perimenopause, Menopause and Beyond

Rosebud Woman Shares New Study on Women’s Attitudes Towards Sexual Health and Intimate Wellness in Perimenopause, Menopause and Beyond

Intimate Wellness pioneer, Rosebud Woman shares the results from a recent survey of nearly 400 women between the ages of 28 and 79. The survey covers a range of questions, including mind, body and spirit concerns around sexuality throughout the stages of a woman’s reproductive life.

“We looked at responses in multiple ways,” reports brand founder, Christine Marie Mason, “including by generation. It was encouraging to see that between the Early Boomers [1946-1954] and Millenials [1981-1996], talking about sexuality is getting easier, although it’s still considered a difficult topic across the board. This is heartening, because sharing information leads to less confusion and less suffering. Surprisingly, the hardest person to talk to about sexuality for all generations, was a person’s own mother – harder than their partner, friends or doctor. That says a lot about how much important information is getting lost in transgenerational transmission.”

Other findings include:
● The Partner Gap: 94% of respondents in perimenopause, menopause or beyond are sexually active or would like to be. If they aren’t having sex, the number one reason older women report isn’t due to lack of desire, it’s that they have no partner.
● Too Stressed to Orgasm: For more than half of respondents, the top two issues they report in the sexual arena are 1) the inability to relax and 2) difficulty with arousal. Relaxation, stress, arousal and orgasm are interconnected. These two issues were also highly correlated to how women perceive and judge their own bodies.
● Body Standards Impact Pleasure: Women are dissatisfied with seeing one beauty standard represented in the media. They seek, in descending rank order: broader age representation, weight representation, body shape representation, racial variety and more varied types of beauty overall.
● Dryness and other Vulva Skincare Needs are Pervasive: ⅔ of all respondents (and ⅞ of women in perimenopause, natural or surgically-induced menopause) reported one or more vulvar skincare needs, including the need for moisture, sensation, calming, arousal, firming and freshness.
● Common Intimate Health Concerns are Poorly Addressed: 19% of women are regularly impacted by UTIs, STIs, Yeast Infections, Excessive Bleeding, and Endometriosis, and are unsatisfied with available solutions.

Michelle Fetsch, Head of Strategic Partnerships for Rosebud Woman says, “We’ve been committed to promoting what we call “More Joy and Less Suffering” since inception. This is why we investigate the physical, emotional and psycho-social reasons women don’t fully enjoy their embodiment. This survey is part of our ongoing commitment to understanding and providing solutions for a fuller, happier and healthier intimate life.”

To learn more about how women’s intimate health, and how cultural attitudes towards sensuality, sexuality and reproductive impact women’s lives, visit to receive a summary of study results.

About Rosebud Woman:
Rosebud Woman is a pioneer in women’s intimate wellness and body care. The company makes non-prescription, hormone-free and organic all-body and intimate care products, as well as items to support an inspired and reverent lifestyle. Through books, events and the celebrated Rose Woman podcast, the company creates conversations on women's embodiment, sexuality and self-love, so that women may stand in greater peace and power in the world. You can find Rosebud Woman online at You can find the company on Instagram @rosebudwoman and the podcast @the.rose.woman.