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Press: The Girlfriend

Press: The Girlfriend

Below-The-Belt Beauty Tips You Should Try Right Now

When developing her product, Mason conducted roundtable research with women from their 20s to their 70s, where she learned that “so few of us have any self-care rituals related to our sexual cycles, reproductive cycles or life cycles.” When it comes to products to apply to the vagina, “there’s lube and there’s medicine. That’s it.”

Rosebud Honor: Everyday Balm
This looks like a little glass pot of lip gloss, which I guess it technically is. It has a creamy, emollient texture; a pretty blush-, pink hue; and ingredients that help hydrate and lubricate. Mason recommends applying after bathing and/or before bed, working it into all external creases and folds.